Index Catalog // STAX

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Filtro per: Collaboratore Doherty, Anne Marie Dipartimento, Scuola o Facoltà Department of Marketing

Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creatore:

Mwenje, Tichakunda

Data:

2023

Department, School or Faculty:

Department of Marketing
Mainstreaming sustainable fashion? : the role of sustainable fashion influencers

Creatore:

Mukendi, Amira Monaie

Data:

2021 and 2022

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement

Creatore:

Thanvarachorn, Archareeporn

Data:

2021 and 2020

Department, School or Faculty:

Department of Marketing and Strathclyde Business School
Investigating the impact of strategic brand management on export performance in the B2B context

Creatore:

Pyper, Keith

Data:

2018

Department, School or Faculty:

Department of Marketing