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Doherty, Anne Marie
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Schöpfer:
Mwenje, Tichakunda
Datum:
2023
Department, School or Faculty:
Department of Marketing
Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
Schöpfer:
Mukendi, Amira Monaie
Datum:
2021 and 2022
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
Schöpfer:
Thanvarachorn, Archareeporn
Datum:
2021 and 2020
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Investigating the impact of strategic brand management on export performance in the B2B context
Schöpfer:
Pyper, Keith
Datum:
2018
Department, School or Faculty:
Department of Marketing
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Mukendi, Amira Monaie
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Mwenje, Tichakunda
1
Pyper, Keith
1
Thanvarachorn, Archareeporn
1
Mitwirkender
Doherty, Anne Marie
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4
Alexander, Matthew
1
Davies, Iain
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Glozer, Sarah
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Gounaris, Spiros
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Department of Marketing
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Strathclyde Business School
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2018
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