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Investigating the impact of strategic brand management on export performance in the B2B context

Schöpfer:

Pyper, Keith

Datum:

2018

Department, School or Faculty:

Department of Marketing
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME

Schöpfer:

Pyper, Keith

Datum:

2016

Department, School or Faculty:

Department of Marketing