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2013
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Department of Marketing
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"Consuming Kate" : unpacking royal celebrity
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Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
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High growth firms in Scotland : customer perceived value creation and rapid firm growth
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Key elements of building and developing online communities
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Innovation in a high technology B2B context : exploring networks, processes and management
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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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