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Filtragem por: Encontro 2024 Departamento, escola ou faculdade Department of Marketing

Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

O Criador:

Hartmann, Kim

Encontro:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

O Criador:

Chou, Chia-Hao

Encontro:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

O Criador:

Zhou, Yuanyuan

Encontro:

2024 and 2023

Department, School or Faculty:

Department of Marketing