Index Catalog // STAX

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Filtro per: Dipartimento, Scuola o Facoltà Department of Marketing Qualification name tesim phd

Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creatore:

Hartmann, Kim

Data:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

Creatore:

Chou, Chia-Hao

Data:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

Creatore:

Zhou, Yuanyuan

Data:

2024 and 2023

Department, School or Faculty:

Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creatore:

Mwenje, Tichakunda

Data:

2023

Department, School or Faculty:

Department of Marketing
Transformative service experiences in a mundane service setting

Creatore:

Abu, Mimi Liana

Data:

2023

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creatore:

Chan, Kah Chee

Data:

1994

Department, School or Faculty:

Department of Marketing
“Generally, I live a lie” : a study of transgender consumer vulnerability

Creatore:

Duncan-Shepherd, Sophie

Data:

2022

Department, School or Faculty:

Department of Marketing
Taste for luxury, preference for counterfeits

Creatore:

Sorochynska, Karyna

Data:

2023

Department, School or Faculty:

Department of Marketing
An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays

Creatore:

Sagmanli, Semih

Data:

2022

Department, School or Faculty:

Department of Marketing
An analysis of strategic resources in structurally diversified small farm businesses

Creatore:

Obi, Afamefuna

Data:

2022

Department, School or Faculty:

Department of Marketing