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Department of Marketing
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Message variation and source credibility in advertising
Schöpfer:
Mualla, Naji D. Saleh
Datum:
1986
Department, School or Faculty:
Department of Marketing
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Schöpfer:
Balmer, John M. T.
Datum:
1996
Department, School or Faculty:
Department of Marketing
Footsteps into the forgotten : consuming obsolescence
Schöpfer:
Anderson, Stephanie Louise
Datum:
2016
Department, School or Faculty:
Department of Marketing
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Schöpfer:
Das, Sudipta
Datum:
2016
Department, School or Faculty:
Department of Marketing
Online fashion shopping experiences : web atmospherics and consumer's emotions
Schöpfer:
Kawaf, Fatema
Datum:
2016
Department, School or Faculty:
Department of Marketing
Competitive marketing strategy : a study of competitive performance in the British car market
Schöpfer:
El Morsy, Gamal El-Din Mohamad
Datum:
1986
Department, School or Faculty:
Department of Marketing
Understanding Muslim consumers' acceptance of self-service technologies
Schöpfer:
Al Oraini, Badrea Saleh
Datum:
2014
Department, School or Faculty:
Department of Marketing
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
Schöpfer:
Pyper, Keith
Datum:
2016
Department, School or Faculty:
Department of Marketing
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
Schöpfer:
Soehadi, Agus W.
Datum:
2001
Department, School or Faculty:
Department of Marketing
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
Schöpfer:
Morieux, Yves V. H.
Datum:
1986
Department, School or Faculty:
Department of Marketing
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Art
Thesis
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Exam Paper
6
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Doctoral thesis
143
Master thesis
13
Learning object
6
Schöpfer
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad
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Gounaris, Spiros
8
Alexander, Matthew
7
Hamilton, Kathy
7
Wilson, Juliette
7
Wilson, Alan
6
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Geldgeber
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
Abteilung, Schule oder Fakultät
Department of Marketing
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162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
Datum
2016
13
2012
9
1986
8
2013
8
2022
8
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