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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
Schöpfer:
Alyahya, Mansour
Datum:
2019
Department, School or Faculty:
Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
Schöpfer:
Thanvarachorn, Archareeporn
Datum:
2021 and 2020
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Examining consumers' continued use of retailers' branded mobile applications
Schöpfer:
Al-Nabhani, Khalid
Datum:
2019
Department, School or Faculty:
Department of Marketing
Customer experience in the business-to-business context, drivers, measures and consequences
Schöpfer:
Almoraish, Ahmed Abdulwadod Saeed
Datum:
2021
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Services & Retail Marketing MK212 exam papers
Department, School or Faculty:
Department of Marketing
Marketing Communications in the Digital Age MK329 exam papers
Department, School or Faculty:
Department of Marketing
Strategic Marketing in an International Context MK328 exam papers
Department, School or Faculty:
Department of Marketing
Understanding Consumers & Markets MK209 exam papers
Department, School or Faculty:
Department of Marketing
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Schöpfer:
Stankovic, Tajana
Datum:
2018
Department, School or Faculty:
Department of Marketing
Creativity and the corporate brand within small to medium sized creative organisations
Schöpfer:
Powell, Shaun Michael
Datum:
2005
Department, School or Faculty:
Department of Marketing
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Abdel-Aziz Mostafa, Rasha Hussein
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Gounaris, Spiros
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Alexander, Matthew
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Hamilton, Kathy
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Arts and Humanities Research Council
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Glasgow Life
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Ministry of Higher Education, Egypt
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Department of Marketing
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162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
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1
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