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Risultati della ricerca
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creatore:
Gotsi, Diamandoula
Data:
2004
Department, School or Faculty:
Department of Marketing
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creatore:
Johnson, Jeffrey E.
Data:
2001
Department, School or Faculty:
Department of Marketing
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Creatore:
Banerjee, Madhumita
Data:
2006
Department, School or Faculty:
Department of Marketing
Key marketing factors in SMEs' international market entry mode choice
Creatore:
Borchert, Oliver M.
Data:
2016
Department, School or Faculty:
Department of Marketing
The use of social media by exporting B2B SMEs : implications for performance
Creatore:
Abdelmoety, Ziad
Data:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Creatore:
Huang, Lu
Data:
2019
Department, School or Faculty:
Department of Marketing
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Creatore:
Haslam, Simon
Data:
1999
Department, School or Faculty:
Department of Marketing
How firms learn about new product development in their business networks
Creatore:
Liu, Rebecca Ru-Yuh
Data:
2010
Department, School or Faculty:
Department of Marketing
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Creatore:
Logie-MacIver, Elizabeth M.
Data:
2005
Department, School or Faculty:
Department of Marketing
Social marketing and the mental health exchange : the case of young men
Creatore:
McGuire, Darren Alexander
Data:
2011
Department, School or Faculty:
Department of Marketing
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genere
Thesis
156
Exam Paper
6
Tipo di risorsa
Doctoral thesis
143
Master thesis
13
Learning object
6
Creatore
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad
1
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Collaboratore
Gounaris, Spiros
8
Alexander, Matthew
7
Hamilton, Kathy
7
Wilson, Juliette
7
Wilson, Alan
6
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Funder
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
Dipartimento, Scuola o Facoltà
Department of Marketing
[remove]
162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
Data
2016
13
2012
9
1986
8
2013
8
2022
8
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