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Resultados da Busca

Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

O Criador:

Hartmann, Kim

Encontro:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

O Criador:

Chou, Chia-Hao

Encontro:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

O Criador:

Zhou, Yuanyuan

Encontro:

2024 and 2023

Department, School or Faculty:

Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

O Criador:

Mainz, Marsaili

Encontro:

2023

Department, School or Faculty:

Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

O Criador:

Mwenje, Tichakunda

Encontro:

2023

Department, School or Faculty:

Department of Marketing
Transformative service experiences in a mundane service setting

O Criador:

Abu, Mimi Liana

Encontro:

2023

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
Creating a circular revolution : the Glasgow textile sector

O Criador:

Darbyshire, Victoria Louise

Encontro:

2023

Department, School or Faculty:

Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

O Criador:

Scally, Thomas

Encontro:

2022

Department, School or Faculty:

Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

O Criador:

Chan, Kah Chee

Encontro:

1994

Department, School or Faculty:

Department of Marketing
Brand Building in a Fmcg Environment

Department, School or Faculty:

Department of Marketing

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Tipo

Thesis156
Exam Paper6

Tipo de recurso

Doctoral thesis143
Master thesis13
Learning object6

O Criador

Anderson, Stephanie Louise2
Pyper, Keith2
Abdel-Aziz Mostafa, Rasha Hussein1
Abdel-Mohsen, Tawfik Mohamed1
Abdelmoety, Ziad1
mais O Criadors »

Contribuinte

Gounaris, Spiros8
Alexander, Matthew7
Hamilton, Kathy7
Wilson, Juliette7
Wilson, Alan6
mais Contribuintes »

Financiador

Arts and Humanities Research Council1
Glasgow Life1
Ministry of Higher Education, Egypt1
University of Strathclyde1

Departamento, escola ou faculdade

Department of Marketing[remove]162
Strathclyde Business School7
Hunter Centre for Entrepreneurship1
International Business Unit1
Scottish Hotel School1

Encontro

201613
20129
19868
20138
20228
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