Personal legitimising : a substantive grounded theory in the context of small consultancy firms
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How firms learn about new product development in their business networks
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Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
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Social marketing and the mental health exchange : the case of young men
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Joint ventures in the Peoples's Republic of China
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
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The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Customers' behavioural contribution to the service encounter
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The adoption of the marketing concept in the Iraqi food industry
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Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry