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International Business Management MK415 exam papers
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"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
2 di 20
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
3 di 20
Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
4 di 20
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
5 di 20
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
6 di 20
Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
7 di 20
Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
8 di 20
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
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Footsteps into the forgotten : consuming obsolescence
10 di 20
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
11 di 20
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
12 di 20
Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
13 di 20
Marketing of management education : a case study related to the Strathclyde Business School
14 di 20
Online fashion shopping experiences : web atmospherics and consumer's emotions
15 di 20
Relationship governance: structure and performance in industrial markets
16 di 20
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
17 di 20
Search behaviour : an analysis of information collection and usage during the decision process
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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Innovation in a high technology B2B context : exploring networks, processes and management
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