Index Catalog // STAX

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Filtro per: Data 2013 Dipartimento, Scuola o Facoltà Department of Marketing

1. "Consuming Kate" : unpacking royal celebrity

Creatore:: Logan, Ashleigh
Data:: 2013
Department, School or Faculty:: Department of Marketing

2. Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology

Creatore:: Anderson, Stephanie Louise
Data:: 2013
Department, School or Faculty:: Department of Marketing

3. High growth firms in Scotland : customer perceived value creation and rapid firm growth

Creatore:: Mawson, Suzanne
Data:: 2013
Department, School or Faculty:: Department of Marketing

4. Key elements of building and developing online communities

Creatore:: Ennen, Matthias
Data:: 2013
Department, School or Faculty:: Department of Marketing

5. Innovation in a high technology B2B context : exploring networks, processes and management

Creatore:: Möhring, Monika Maria
Data:: 2013
Department, School or Faculty:: Department of Marketing

6. Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study

Creatore:: Dammann, Sven
Data:: 2013
Department, School or Faculty:: Department of Marketing

7. Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision

Creatore:: Ney, Jillian
Data:: 2013
Department, School or Faculty:: Department of Marketing

8. Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

Creatore:: Morrison, Roberta
Data:: 2013
Department, School or Faculty:: Department of Marketing