Index Catalog // STAX

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Filtro per: Dipartimento, Scuola o Facoltà Department of Marketing

1. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creatore:: Hartmann, Kim
Data:: 2024
Department, School or Faculty:: Department of Marketing

2. The impact of business model on innovation performance

Creatore:: Chou, Chia-Hao
Data:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

3. An investigation of the interventional role of perceived norms on greener choice

Creatore:: Zhou, Yuanyuan
Data:: 2024 and 2023
Department, School or Faculty:: Department of Marketing

4. Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

Creatore:: Mainz, Marsaili
Data:: 2023
Department, School or Faculty:: Department of Marketing

5. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creatore:: Mwenje, Tichakunda
Data:: 2023
Department, School or Faculty:: Department of Marketing

6. Transformative service experiences in a mundane service setting

Creatore:: Abu, Mimi Liana
Data:: 2023
Department, School or Faculty:: Strathclyde Business School and Department of Marketing

7. Creating a circular revolution : the Glasgow textile sector

Creatore:: Darbyshire, Victoria Louise
Data:: 2023
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

8. Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

Creatore:: Scally, Thomas
Data:: 2022
Department, School or Faculty:: Department of Marketing

9. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creatore:: Chan, Kah Chee
Data:: 1994
Department, School or Faculty:: Department of Marketing

10. Brand Building in a Fmcg Environment

Department, School or Faculty:: Department of Marketing