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Risultati della ricerca
Examining consumers' continued use of retailers' branded mobile applications
Creatore:
Al-Nabhani, Khalid
Data:
2019
Department, School or Faculty:
Department of Marketing.
Customer experience in the business-to-business context, drivers, measures and consequences
Creatore:
Almoraish, Ahmed Abdulwadod Saeed.
Data:
2021
Department, School or Faculty:
Department of Marketing. and Strathclyde Business School.
Managing Customer Relationships MK416 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK500 exam papers
Department, School or Faculty:
Department of Marketing.
Brand Management MK412 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Consumer Behaviour MK410 exam papers
Department, School or Faculty:
Department of Marketing.
Small Business Marketing MK425 exam papers
Department, School or Faculty:
Department of Marketing.
Social Marketing MK418 exam papers
Department, School or Faculty:
Department of Marketing.
Sports Marketing MK419 exam papers
Department, School or Faculty:
Department of Marketing.
Business Relationship Marketing MK428 exam papers
Department, School or Faculty:
Department of Marketing.
Tourism Marketing MK424 exam papers
Department, School or Faculty:
Department of Marketing.
Advances in Marketing Communications MK421 exam papers
Department, School or Faculty:
Department of Marketing.
Introduction to Marketing MK111 exam papers
Department, School or Faculty:
Department of Marketing.
International Business Management MK415 exam papers
Department, School or Faculty:
Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creatore:
Stankovic, Tajana.
Data:
2018
Department, School or Faculty:
Department of Marketing.
Creativity and the corporate brand within small to medium sized creative organisations
Creatore:
Powell, Shaun Michael
Data:
2005
Department, School or Faculty:
Department of Marketing.
Marketing and export success
Creatore:
Zeid, Eldessuki H.A.
Data:
1981
Department, School or Faculty:
Department of Marketing.
The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
Creatore:
Boukis, Achilleas
Data:
2014
Department, School or Faculty:
Department of Marketing.
Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
Creatore:
Onyia, Okey Peter.
Data:
2009
Department, School or Faculty:
Department of Marketing.
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
Creatore:
Plakoyiannaki, Maria - Emmanuella
Data:
2002
Department, School or Faculty:
Department of Marketing.
Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
Creatore:
Abdel-Aziz Mostafa, Rasha Hussein
Data:
2003
Department, School or Faculty:
Department of Marketing.
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Creatore:
Hussein, Hussein Mousa Ragheb.
Data:
1982
Department, School or Faculty:
Department of Marketing.
The interplay between social capital and the development of small professional firms
Creatore:
Stringfellow, Lindsay.
Data:
2010
Department, School or Faculty:
Department of Marketing.
"Consuming Kate" : unpacking royal celebrity
Creatore:
Logan, Ashleigh.
Data:
2013
Department, School or Faculty:
Department of Marketing.
The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
Creatore:
Phiri, Thandiwe.
Data:
2009
Department, School or Faculty:
Department of Marketing.
Marketing Scotland's museums and galleries
Creatore:
Bradford, Hugh
Data:
1992
Department, School or Faculty:
Department of Marketing.
Negatively-valenced influencing behaviour: forms, triggers and impacts
Creatore:
Azer, Jaylan
Data:
2018
Department, School or Faculty:
Department of Marketing.
A study of target receivers' perception of the process of endorsement in advertising
Creatore:
Fahad, Ghalib A.
Data:
1985
Department, School or Faculty:
Department of Marketing.
International strategy in professional business service industries : the case of the international marketing communications sector in UK
Creatore:
Boojihawon, Dev K.
Data:
2003
Department, School or Faculty:
Department of Marketing.
The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Creatore:
Brady, Mairead.
Data:
2001
Department, School or Faculty:
Department of Marketing.
The impact of Middle East oil on world oil prices 1973-83
Creatore:
Zainabdin, A. S.
Data:
1977
Department, School or Faculty:
Department of Marketing.
Purchasing development
Creatore:
Jones, David Meirion.
Data:
1997
Department, School or Faculty:
Department of Marketing.
Marketing of management education : a case study related to the Strathclyde Business School
Creatore:
Palihawadana, D.
Data:
1992
Department, School or Faculty:
Department of Marketing.
Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
Creatore:
Guthrie, Wendy.
Data:
2000
Department, School or Faculty:
Department of Marketing.
The internationalisation of the British construction consulting sector and technology transfer in developing countries
Creatore:
Mansfield, Nigel R
Data:
1990
Department, School or Faculty:
Department of Marketing.
Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
Creatore:
Abdel-Mohsen, Tawfik Mohamed
Data:
1986
Department, School or Faculty:
Department of Marketing.
Consumer policy in the less developed countries : a Saudi Arabian context
Creatore:
Habib, Raad Abdul-Kareem
Data:
1988
Department, School or Faculty:
Department of Marketing.
Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
Creatore:
Anderson, Stephanie Louise
Data:
2013
Department, School or Faculty:
Department of Marketing.
"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
Creatore:
Stephan, Julius Michael
Data:
2020
Department, School or Faculty:
Department of Marketing.
High growth firms in Scotland : customer perceived value creation and rapid firm growth
Creatore:
Mawson, Suzanne
Data:
2013
Department, School or Faculty:
Department of Marketing.
An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
Creatore:
Bauwen, Guy A.
Data:
2011
Department, School or Faculty:
Department of Marketing.
International opportunity enactment by small and medium sized enterprises in the UK
Creatore:
Mamun, Khandker Md Nahin.
Data:
2015
Department, School or Faculty:
Department of Marketing.
Examining the online customer experience during a utilitarian search for online business advisory information and services
Creatore:
McLean, Graeme.
Data:
2015
Department, School or Faculty:
Department of Marketing.
International strategic alliances in the UK fresh produce industry
Creatore:
Gibbs, Juliette.
Data:
2003
Department, School or Faculty:
Department of Marketing.
Search behaviour : an analysis of information collection and usage during the decision process
Creatore:
Fletcher, Keith, 1948-
Data:
1986
Department, School or Faculty:
Department of Marketing.
Constructing a practioner-based model of selecting celebrity endorsers
Creatore:
Erdogan, Bayram Zafer.
Data:
2000
Department, School or Faculty:
Department of Marketing.
Relationship governance: structure and performance in industrial markets
Creatore:
O'Toole, Thomas
Data:
1997
Department, School or Faculty:
Department of Marketing.
Perception and management of risk in the construction industry
Creatore:
Orsaah, Sylvester.
Data:
1984
Department, School or Faculty:
Department of Marketing.
Framing practices, spaces and socialities of consumption in vintage
Creatore:
Duffy, Katherine M
Data:
2014
Department, School or Faculty:
Department of Marketing.
National and organisational cultures and the influences on cross-border post-acquisition management and performance
Creatore:
Quah Li-Anne, Penelope Elizabeth.
Data:
2003
Department, School or Faculty:
International Business Unit. and Department of Marketing.
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