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Filtern nach: Mitwirkender Doherty, Anne Marie

Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Schöpfer:

Mwenje, Tichakunda

Datum:

2023

Department, School or Faculty:

Department of Marketing
Mainstreaming sustainable fashion? : the role of sustainable fashion influencers

Schöpfer:

Mukendi, Amira Monaie

Datum:

2021 and 2022

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement

Schöpfer:

Thanvarachorn, Archareeporn

Datum:

2021 and 2020

Department, School or Faculty:

Department of Marketing and Strathclyde Business School
Investigating the impact of strategic brand management on export performance in the B2B context

Schöpfer:

Pyper, Keith

Datum:

2018

Department, School or Faculty:

Department of Marketing