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1. The impact of business model on innovation performance

Schöpfer:: Chou, Chia-Hao
Datum:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

2. Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

Schöpfer:: Scally, Thomas
Datum:: 2022
Department, School or Faculty:: Department of Marketing

3. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Schöpfer:: Alyahya, Mansour
Datum:: 2019
Department, School or Faculty:: Department of Marketing

4. Customer experience in the business-to-business context, drivers, measures and consequences

Schöpfer:: Almoraish, Ahmed Abdulwadod Saeed
Datum:: 2021
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

5. Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom

Schöpfer:: Siampos, Anastasios
Datum:: 2019
Department, School or Faculty:: Department of Marketing

6. Investigating the impact of strategic brand management on export performance in the B2B context

Schöpfer:: Pyper, Keith
Datum:: 2018
Department, School or Faculty:: Department of Marketing

7. The use of social media by exporting B2B SMEs : implications for performance

Schöpfer:: Abdelmoety, Ziad
Datum:: 2016
Funder:: Ministry of Higher Education, Egypt
Department, School or Faculty:: Department of Marketing

8. Understanding tourists' holiday destination choices through the construct of perceived value

Schöpfer:: Jailobaev, Temirlan
Datum:: 2019
Department, School or Faculty:: Strathclyde Business School and Department of Marketing