Index Catalog // STAX

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Filtern nach: Mitwirkender McLean, Graeme Abteilung, Schule oder Fakultät Department of Marketing

Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Schöpfer:

Mwenje, Tichakunda

Datum:

2023

Department, School or Faculty:

Department of Marketing
Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Schöpfer:

Alyahya, Mansour

Datum:

2019

Department, School or Faculty:

Department of Marketing