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Filtern nach: Mitwirkender McLean, Graeme

1. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Schöpfer:: Mwenje, Tichakunda
Datum:: 2023
Department, School or Faculty:: Department of Marketing

2. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Schöpfer:: Alyahya, Mansour
Datum:: 2019
Department, School or Faculty:: Department of Marketing