Index Catalog // STAX

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Filtragem por: Contribuinte Wilson, Alan Tipo Thesis

1. Examining consumers' continued use of retailers' branded mobile applications

O Criador:: Al-Nabhani, Khalid
Encontro:: 2019
Department, School or Faculty:: Department of Marketing

2. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

O Criador:: Stankovic, Tajana
Encontro:: 2018
Department, School or Faculty:: Department of Marketing

3. Investigating the impact of strategic brand management on export performance in the B2B context

O Criador:: Pyper, Keith
Encontro:: 2018
Department, School or Faculty:: Department of Marketing

4. Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

O Criador:: Barhorst, Jennifer Brannon
Encontro:: 2017
Department, School or Faculty:: Department of Marketing

5. Customers' behavioural contribution to the service encounter

O Criador:: Katsaridou, Iliana
Encontro:: 2018
Department, School or Faculty:: Department of Marketing

6. An investigation of antecedents to social media engagement behaviours

O Criador:: Goddard, Tara A.
Encontro:: 2020
Department, School or Faculty:: Department of Marketing