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Wilson, Alan
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Examining consumers' continued use of retailers' branded mobile applications
Schöpfer:
Al-Nabhani, Khalid
Datum:
2019
Department, School or Faculty:
Department of Marketing
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Schöpfer:
Stankovic, Tajana
Datum:
2018
Department, School or Faculty:
Department of Marketing
Investigating the impact of strategic brand management on export performance in the B2B context
Schöpfer:
Pyper, Keith
Datum:
2018
Department, School or Faculty:
Department of Marketing
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Schöpfer:
Barhorst, Jennifer Brannon
Datum:
2017
Department, School or Faculty:
Department of Marketing
Customers' behavioural contribution to the service encounter
Schöpfer:
Katsaridou, Iliana
Datum:
2018
Department, School or Faculty:
Department of Marketing
An investigation of antecedents to social media engagement behaviours
Schöpfer:
Goddard, Tara A.
Datum:
2020
Department, School or Faculty:
Department of Marketing
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6
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Al-Nabhani, Khalid
1
Barhorst, Jennifer Brannon
1
Goddard, Tara A.
1
Katsaridou, Iliana
1
Pyper, Keith
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Wilson, Alan
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6
Doherty, Anne Marie
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Gounaris, Spiros
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Karampela, Maria
1
Abteilung, Schule oder Fakultät
Department of Marketing
6
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2018
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