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Balmer, John M. T.
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1996
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1.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T.
Date:
1996
Department, School or Faculty:
Department of Marketing
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Thesis
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Doctoral thesis
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Creator
Balmer, John M. T.
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Department, School or Faculty
Department of Marketing
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Date
1996
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