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Filtragem por: O Criador Becker, Sven H. Tipo de recurso http://purl.org/coar/resource_type/c_db06

The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

O Criador:

Becker, Sven H.

Encontro:

1995

Department, School or Faculty:

Department of Marketing