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Brady, Mairead.
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Creator:
Brady, Mairead.
Date:
2001
Department, School or Faculty:
Department of Marketing.
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Thesis
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Doctoral thesis
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Creator
Brady, Mairead.
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Department, School or Faculty
Department of Marketing.
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Date
2001
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