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Brodbeck, Heinz.
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
Creator:
Brodbeck, Heinz.
Date:
2012
Department, School or Faculty:
Department of Marketing.
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Thesis
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Doctoral thesis
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Creator
Brodbeck, Heinz.
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Department, School or Faculty
Department of Marketing.
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Date
2012
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