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Gotsi, Diamandoula.
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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula.
Date:
2004
Department, School or Faculty:
Department of Marketing.
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Thesis
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Doctoral thesis
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Creator
Gotsi, Diamandoula.
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Department, School or Faculty
Department of Marketing.
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Date
2004
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