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Filtrado por: Creador Stewart, Malcolm Hynd Tipo de recurso http://purl.org/coar/resource_type/c_db06

Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union

Creador:

Stewart, Malcolm Hynd

Fecha:

2012

Department, School or Faculty:

Department of Marketing