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1986
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Department of Marketing
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Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
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Search behaviour : an analysis of information collection and usage during the decision process
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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Marketing strategy in the State trading organisations in Iraq
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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Message variation and source credibility in advertising
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Competitive marketing strategy : a study of competitive performance in the British car market
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
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