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Filtern nach: Datum 1995 Abteilung, Schule oder Fakultät Department of Marketing

The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

Schöpfer:

Becker, Sven H.

Datum:

1995

Department, School or Faculty:

Department of Marketing
Small firm strategic alliances : the UK hotel industry

Schöpfer:

Morrison, Alison J.

Datum:

1995

Department, School or Faculty:

Scottish Hotel School and Department of Marketing