Index Catalog // STAX

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Filtro per: Data 1995 Dipartimento, Scuola o Facoltà Department of Marketing

The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

Creatore:

Becker, Sven H.

Data:

1995

Department, School or Faculty:

Department of Marketing
Small firm strategic alliances : the UK hotel industry

Creatore:

Morrison, Alison J.

Data:

1995

Department, School or Faculty:

Scottish Hotel School and Department of Marketing