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Filtern nach: Datum 2024 Abteilung, Schule oder Fakultät Department of Marketing

Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Schöpfer:

Hartmann, Kim

Datum:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

Schöpfer:

Chou, Chia-Hao

Datum:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

Schöpfer:

Zhou, Yuanyuan

Datum:

2024 and 2023

Department, School or Faculty:

Department of Marketing