Index Catalog // STAX

1. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creator:: Hartmann, Kim
Date:: 2024
Department, School or Faculty:: Department of Marketing

2. The impact of business model on innovation performance

Creator:: Chou, Chia-Hao
Date:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

3. An investigation of the interventional role of perceived norms on greener choice

Creator:: Zhou, Yuanyuan
Date:: 2024 and 2023
Department, School or Faculty:: Department of Marketing

4. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creator:: Mwenje, Tichakunda
Date:: 2023
Department, School or Faculty:: Department of Marketing

5. Transformative service experiences in a mundane service setting

Creator:: Abu, Mimi Liana
Date:: 2023
Department, School or Faculty:: Strathclyde Business School and Department of Marketing

6. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creator:: Chan, Kah Chee
Date:: 1994
Department, School or Faculty:: Department of Marketing

7. “Generally, I live a lie” : a study of transgender consumer vulnerability

Creator:: Duncan-Shepherd, Sophie
Date:: 2022
Department, School or Faculty:: Department of Marketing

8. Taste for luxury, preference for counterfeits

Creator:: Sorochynska, Karyna
Date:: 2023
Department, School or Faculty:: Department of Marketing

9. An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays

Creator:: Sagmanli, Semih
Date:: 2022
Department, School or Faculty:: Department of Marketing

10. An analysis of strategic resources in structurally diversified small farm businesses

Creator:: Obi, Afamefuna
Date:: 2022
Department, School or Faculty:: Department of Marketing

11. Community food providers as a response to food poverty : an institutional theory perspective

Creator:: Gordon, Katy
Date:: 2021 and 2022
Department, School or Faculty:: Department of Marketing and Hunter Centre for Entrepreneurship

12. Mainstreaming sustainable fashion? : the role of sustainable fashion influencers

Creator:: Mukendi, Amira Monaie
Date:: 2021 and 2022
Department, School or Faculty:: Strathclyde Business School and Department of Marketing

13. Learning by internationalisation : the case of Syrian firms

Creator:: Kasem, Laila
Date:: 2016
Department, School or Faculty:: Department of Marketing

14. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Creator:: Alyahya, Mansour
Date:: 2019
Department, School or Faculty:: Department of Marketing

15. When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement

Creator:: Thanvarachorn, Archareeporn
Date:: 2021 and 2020
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

16. Examining consumers' continued use of retailers' branded mobile applications

Creator:: Al-Nabhani, Khalid
Date:: 2019
Department, School or Faculty:: Department of Marketing

17. Customer experience in the business-to-business context, drivers, measures and consequences

Creator:: Almoraish, Ahmed Abdulwadod Saeed
Date:: 2021
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

18. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

Creator:: Stankovic, Tajana
Date:: 2018
Department, School or Faculty:: Department of Marketing

19. Creativity and the corporate brand within small to medium sized creative organisations

Creator:: Powell, Shaun Michael
Date:: 2005
Department, School or Faculty:: Department of Marketing

20. Marketing and export success

Creator:: Zeid, Eldessuki H. A.
Date:: 1981
Department, School or Faculty:: Department of Marketing

1. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

2. The impact of business model on innovation performance

3. An investigation of the interventional role of perceived norms on greener choice

4. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

5. Transformative service experiences in a mundane service setting

6. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

7. “Generally, I live a lie” : a study of transgender consumer vulnerability

8. Taste for luxury, preference for counterfeits

9. An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays

10. An analysis of strategic resources in structurally diversified small farm businesses

11. Community food providers as a response to food poverty : an institutional theory perspective

12. Mainstreaming sustainable fashion? : the role of sustainable fashion influencers

13. Learning by internationalisation : the case of Syrian firms

14. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

15. When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement

16. Examining consumers' continued use of retailers' branded mobile applications

17. Customer experience in the business-to-business context, drivers, measures and consequences

18. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

19. Creativity and the corporate brand within small to medium sized creative organisations

20. Marketing and export success

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1. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

2. The impact of business model on innovation performance

3. An investigation of the interventional role of perceived norms on greener choice

4. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

5. Transformative service experiences in a mundane service setting

6. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

7. “Generally, I live a lie” : a study of transgender consumer vulnerability

8. Taste for luxury, preference for counterfeits

9. An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays

10. An analysis of strategic resources in structurally diversified small farm businesses

11. Community food providers as a response to food poverty : an institutional theory perspective

12. Mainstreaming sustainable fashion? : the role of sustainable fashion influencers

13. Learning by internationalisation : the case of Syrian firms

14. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

15. When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement

16. Examining consumers' continued use of retailers' branded mobile applications

17. Customer experience in the business-to-business context, drivers, measures and consequences

18. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

19. Creativity and the corporate brand within small to medium sized creative organisations

20. Marketing and export success

Limit your search

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