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Filtering by: Department, School or Faculty Department of Marketing Type Thesis

1. Exploring the role of marketing automation in fostering online engagement in business-to business settings

Creator:: Lehton, Sissi
Date:: 2024
Department, School or Faculty:: Department of Marketing

2. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creator:: Hartmann, Kim
Date:: 2024
Department, School or Faculty:: Department of Marketing

3. The impact of business model on innovation performance

Creator:: Chou, Chia-Hao
Date:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

4. An investigation of the interventional role of perceived norms on greener choice

Creator:: Zhou, Yuanyuan
Date:: 2024 and 2023
Department, School or Faculty:: Department of Marketing

5. Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

Creator:: Mainz, Marsaili
Date:: 2023
Department, School or Faculty:: Department of Marketing

6. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creator:: Mwenje, Tichakunda
Date:: 2023
Department, School or Faculty:: Department of Marketing

7. Transformative service experiences in a mundane service setting

Creator:: Abu, Mimi Liana
Date:: 2023
Department, School or Faculty:: Strathclyde Business School and Department of Marketing

8. Creating a circular revolution : the Glasgow textile sector

Creator:: Darbyshire, Victoria Louise
Date:: 2023
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

9. Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

Creator:: Scally, Thomas
Date:: 2022
Department, School or Faculty:: Department of Marketing

10. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creator:: Chan, Kah Chee
Date:: 1994
Department, School or Faculty:: Department of Marketing

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