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The impact of business model on innovation performance
1 of 20
Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
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Understanding Muslim consumers' acceptance of self-service technologies
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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Message variation and source credibility in advertising
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Exploring leaders' strategies for managing negative emotions of sales people
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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Investigating the impact of strategic brand management on export performance in the B2B context
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Marketing strategy in the State trading organisations in Iraq
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The strategic management of technology as a source of competitive advantage in small high tech firms
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The analysis of consumers' decision-making style dimensions across different product classes
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A study of consumers' identity construction within food culture
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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An investigation of antecedents to social media engagement behaviours
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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