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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The impact of business model on innovation performance
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An investigation of the interventional role of perceived norms on greener choice
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
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Transformative service experiences in a mundane service setting
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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“Generally, I live a lie” : a study of transgender consumer vulnerability
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Taste for luxury, preference for counterfeits
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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An analysis of strategic resources in structurally diversified small farm businesses
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