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1. An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens

Schöpfer:: Bauwen, Guy A.
Datum:: 2011
Department, School or Faculty:: Department of Marketing

2. Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia

Schöpfer:: Kamaruddin, Abdul Razak
Datum:: 1993
Department, School or Faculty:: Department of Marketing

3. Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study

Schöpfer:: Dammann, Sven
Datum:: 2013
Department, School or Faculty:: Department of Marketing

4. Exploring leaders' strategies for managing negative emotions of sales people

Schöpfer:: Alame, Fouad M.
Datum:: 2016
Department, School or Faculty:: Department of Marketing

5. The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises

Schöpfer:: Hayer, Jaswinder Singh
Datum:: 2001
Department, School or Faculty:: Department of Marketing

6. A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks

Schöpfer:: Brodbeck, Heinz
Datum:: 2012
Department, School or Faculty:: Department of Marketing