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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creador:

Hartmann, Kim

Fecha:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

Creador:

Chou, Chia-Hao

Fecha:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

Creador:

Zhou, Yuanyuan

Fecha:

2024 and 2023

Department, School or Faculty:

Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creador:

Mwenje, Tichakunda

Fecha:

2023

Department, School or Faculty:

Department of Marketing
Transformative service experiences in a mundane service setting

Creador:

Abu, Mimi Liana

Fecha:

2023

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creador:

Chan, Kah Chee

Fecha:

1994

Department, School or Faculty:

Department of Marketing
“Generally, I live a lie” : a study of transgender consumer vulnerability

Creador:

Duncan-Shepherd, Sophie

Fecha:

2022

Department, School or Faculty:

Department of Marketing
Taste for luxury, preference for counterfeits

Creador:

Sorochynska, Karyna

Fecha:

2023

Department, School or Faculty:

Department of Marketing
An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays

Creador:

Sagmanli, Semih

Fecha:

2022

Department, School or Faculty:

Department of Marketing
An analysis of strategic resources in structurally diversified small farm businesses

Creador:

Obi, Afamefuna

Fecha:

2022

Department, School or Faculty:

Department of Marketing

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