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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
1 de 10
The impact of business model on innovation performance
2 de 10
An investigation of the interventional role of perceived norms on greener choice
3 de 10
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
4 de 10
Transformative service experiences in a mundane service setting
5 de 10
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
6 de 10
“Generally, I live a lie” : a study of transgender consumer vulnerability
7 de 10
Taste for luxury, preference for counterfeits
8 de 10
An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
9 de 10
An analysis of strategic resources in structurally diversified small farm businesses
10 de 10