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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The impact of business model on innovation performance
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An investigation of the interventional role of perceived norms on greener choice
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
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Transformative service experiences in a mundane service setting
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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“Generally, I live a lie” : a study of transgender consumer vulnerability
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Taste for luxury, preference for counterfeits
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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An analysis of strategic resources in structurally diversified small farm businesses
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Community food providers as a response to food poverty : an institutional theory perspective
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Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
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Learning by internationalisation : the case of Syrian firms
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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
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When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
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Delivering ancestral tourism in an urban, heritage organisation
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The interplay between social capital and the development of small professional firms
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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Negatively-valenced influencing behaviour: forms, triggers and impacts
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Marketing of management education : a case study related to the Strathclyde Business School
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Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
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Consumer policy in the less developed countries : a Saudi Arabian context
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"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
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High growth firms in Scotland : customer perceived value creation and rapid firm growth
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An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
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International opportunity enactment by small and medium sized enterprises in the UK
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International strategic alliances in the UK fresh produce industry
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Search behaviour : an analysis of information collection and usage during the decision process
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Constructing a practioner-based model of selecting celebrity endorsers
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Relationship governance: structure and performance in industrial markets
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Perception and management of risk in the construction industry
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