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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Schöpfer:
Gotsi, Diamandoula
Datum:
2004
Department, School or Faculty:
Department of Marketing
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Schöpfer:
Johnson, Jeffrey E.
Datum:
2001
Department, School or Faculty:
Department of Marketing
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Schöpfer:
Banerjee, Madhumita
Datum:
2006
Department, School or Faculty:
Department of Marketing
Key marketing factors in SMEs' international market entry mode choice
Schöpfer:
Borchert, Oliver M.
Datum:
2016
Department, School or Faculty:
Department of Marketing
The use of social media by exporting B2B SMEs : implications for performance
Schöpfer:
Abdelmoety, Ziad
Datum:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Schöpfer:
Huang, Lu
Datum:
2019
Department, School or Faculty:
Department of Marketing
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Schöpfer:
Haslam, Simon
Datum:
1999
Department, School or Faculty:
Department of Marketing
How firms learn about new product development in their business networks
Schöpfer:
Liu, Rebecca Ru-Yuh
Datum:
2010
Department, School or Faculty:
Department of Marketing
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Schöpfer:
Logie-MacIver, Elizabeth M.
Datum:
2005
Department, School or Faculty:
Department of Marketing
Social marketing and the mental health exchange : the case of young men
Schöpfer:
McGuire, Darren Alexander
Datum:
2011
Department, School or Faculty:
Department of Marketing
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Exam Paper
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Schöpfer
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
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Abdel-Mohsen, Tawfik Mohamed
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Abdelmoety, Ziad
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Gounaris, Spiros
8
Alexander, Matthew
7
Hamilton, Kathy
7
Wilson, Juliette
7
Wilson, Alan
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Geldgeber
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
Abteilung, Schule oder Fakultät
Department of Marketing
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162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
Datum
2016
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2012
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1986
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