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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
Schöpfer:
Hartmann, Kim
Datum:
2024
Department, School or Faculty:
Department of Marketing
The impact of business model on innovation performance
Schöpfer:
Chou, Chia-Hao
Datum:
2023 and 2024
Department, School or Faculty:
Department of Marketing
An investigation of the interventional role of perceived norms on greener choice
Schöpfer:
Zhou, Yuanyuan
Datum:
2024 and 2023
Department, School or Faculty:
Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
Schöpfer:
Mainz, Marsaili
Datum:
2023
Department, School or Faculty:
Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Schöpfer:
Mwenje, Tichakunda
Datum:
2023
Department, School or Faculty:
Department of Marketing
Transformative service experiences in a mundane service setting
Schöpfer:
Abu, Mimi Liana
Datum:
2023
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Creating a circular revolution : the Glasgow textile sector
Schöpfer:
Darbyshire, Victoria Louise
Datum:
2023
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
Schöpfer:
Scally, Thomas
Datum:
2022
Department, School or Faculty:
Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
Schöpfer:
Chan, Kah Chee
Datum:
1994
Department, School or Faculty:
Department of Marketing
Brand Building in a Fmcg Environment
Department, School or Faculty:
Department of Marketing
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Exam Paper
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143
Master thesis
13
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6
Schöpfer
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
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Abdel-Mohsen, Tawfik Mohamed
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Abdelmoety, Ziad
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Gounaris, Spiros
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Alexander, Matthew
7
Hamilton, Kathy
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Wilson, Juliette
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Wilson, Alan
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Geldgeber
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
Abteilung, Schule oder Fakultät
Department of Marketing
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162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
Datum
2016
13
2012
9
1986
8
2013
8
2022
8
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