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Exploring the role of marketing automation in fostering online engagement in business-to business settings
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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The impact of business model on innovation performance
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An investigation of the interventional role of perceived norms on greener choice
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Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
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Transformative service experiences in a mundane service setting
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Creating a circular revolution : the Glasgow textile sector
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Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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Brand Building in a Fmcg Environment
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Sustainability, Marketing & Society
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“Generally, I live a lie” : a study of transgender consumer vulnerability
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Taste for luxury, preference for counterfeits
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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An analysis of strategic resources in structurally diversified small farm businesses
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Community food providers as a response to food poverty : an institutional theory perspective
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Staging, experiences and outcomes in dark tourism settings
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Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
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Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
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Learning by internationalisation : the case of Syrian firms
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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
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When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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Services & Retail Marketing MK212 exam papers
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Marketing Communications in the Digital Age MK329 exam papers
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Strategic Marketing in an International Context MK328 exam papers
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Understanding Consumers & Markets MK209 exam papers
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The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
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Delivering ancestral tourism in an urban, heritage organisation
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The interplay between social capital and the development of small professional firms
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"Consuming Kate" : unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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Negatively-valenced influencing behaviour: forms, triggers and impacts
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Marketing of management education : a case study related to the Strathclyde Business School
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Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
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Consumer policy in the less developed countries : a Saudi Arabian context
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Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
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"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
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High growth firms in Scotland : customer perceived value creation and rapid firm growth
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An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
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International opportunity enactment by small and medium sized enterprises in the UK
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International strategic alliances in the UK fresh produce industry
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Search behaviour : an analysis of information collection and usage during the decision process
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Constructing a practioner-based model of selecting celebrity endorsers
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Relationship governance: structure and performance in industrial markets
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Perception and management of risk in the construction industry
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Framing practices, spaces and socialities of consumption in vintage
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National and organisational cultures and the influences on cross-border post-acquisition management and performance
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Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
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"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
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Analysing the critical influences on export entrepreneurship in a developing country environment : a focus on Nigerian manufacturing firms
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Key elements of building and developing online communities
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Investigation into the dynamics of the B2B service of Audience Development agencies
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
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Factors associated with successful exporters : empirical evidence from Malaysia
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Virtual globals - marketspace and the internationalism of small technology-based firms
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Mind stretching : a grounded theory for enhancing organisational creativity
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The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
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The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
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Innovation in a high technology B2B context : exploring networks, processes and management
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Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
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The management of customer feedback in the development of service orientation in the public sector
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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
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The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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Investigating the impact of strategic brand management on export performance in the B2B context
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Exploring leaders' strategies for managing negative emotions of sales people
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Canadian SMEs, export barriers and the internet
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Alliances and acquisitions : the selection process in the civil airline industry
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Unpacking visitor engagement : examining drivers of engagement in museums
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Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
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A study of consumers' identity construction within food culture
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The international marketing of educational services : implications for long-term policy planning
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The analysis of consumers' decision-making style dimensions across different product classes
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Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
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The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
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Response to foreign investment regulations in Nigeria : the bargaining power model
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Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
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