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Department of Marketing
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The impact of business model on innovation performance
Creator:
Chou, Chia-Hao
Date:
2023 and 2024
Department, School or Faculty:
Department of Marketing
Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
Creator:
Hartmann, Kim
Date:
2024
Department, School or Faculty:
Department of Marketing
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
Creator:
Soehadi, Agus W.
Date:
2001
Department, School or Faculty:
Department of Marketing
Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
Creator:
Caulfield-Bailey, Lauren
Date:
2022
Department, School or Faculty:
Department of Marketing
Understanding Muslim consumers' acceptance of self-service technologies
Creator:
Al Oraini, Badrea Saleh
Date:
2014
Department, School or Faculty:
Department of Marketing
Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
Creator:
McGregor, Sue L. T.
Date:
1992
Department, School or Faculty:
Department of Marketing
Message variation and source credibility in advertising
Creator:
Mualla, Naji D. Saleh
Date:
1986
Department, School or Faculty:
Department of Marketing
Exploring leaders' strategies for managing negative emotions of sales people
Creator:
Alame, Fouad M.
Date:
2016
Department, School or Faculty:
Department of Marketing
A study of switching behaviours in the B2B service sector
Creator:
Marck, Michael J.
Date:
2008
Department, School or Faculty:
Department of Marketing
Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
Creator:
Huang, Chun-Hua
Date:
1993
Department, School or Faculty:
Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
Creator:
Chan, Kah Chee
Date:
1994
Department, School or Faculty:
Department of Marketing
Investigating the impact of strategic brand management on export performance in the B2B context
Creator:
Pyper, Keith
Date:
2018
Department, School or Faculty:
Department of Marketing
Marketing strategy in the State trading organisations in Iraq
Creator:
Al-Jabir, Kadhim A.
Date:
1986
Department, School or Faculty:
Department of Marketing
The strategic management of technology as a source of competitive advantage in small high tech firms
Creator:
Berry, Maureen
Date:
1993
Department, School or Faculty:
Department of Marketing
The analysis of consumers' decision-making style dimensions across different product classes
Creator:
Saleh, Rosli Bin
Date:
1998
Department, School or Faculty:
Department of Marketing
A study of consumers' identity construction within food culture
Creator:
Tonner, Andrea
Date:
2012
Department, School or Faculty:
Department of Marketing
An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
Creator:
Sagmanli, Semih
Date:
2022
Department, School or Faculty:
Department of Marketing
Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
Creator:
Centeno, Edgar
Date:
2009
Department, School or Faculty:
Department of Marketing
An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing
The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
Creator:
El-Ghitany, Shawky El-Shahat
Date:
1989
Department, School or Faculty:
Department of Marketing
The management of customer feedback in the development of service orientation in the public sector
Creator:
Caemmerer, Barbara
Date:
2006
Department, School or Faculty:
Department of Marketing
Customers' behavioural contribution to the service encounter
Creator:
Katsaridou, Iliana
Date:
2018
Department, School or Faculty:
Department of Marketing
How firms learn about new product development in their business networks
Creator:
Liu, Rebecca Ru-Yuh
Date:
2010
Department, School or Faculty:
Department of Marketing
Key marketing factors in SMEs' international market entry mode choice
Creator:
Borchert, Oliver M.
Date:
2016
Department, School or Faculty:
Department of Marketing
Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
Creator:
Giannakis, Damian
Date:
2012
Department, School or Faculty:
Department of Marketing
Understanding tourists' holiday destination choices through the construct of perceived value
Creator:
Jailobaev, Temirlan
Date:
2019
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
The role of legal and managerial competences in the delivery of professional legal services
Creator:
Stokeld, Susan
Date:
2011
Department, School or Faculty:
Department of Marketing
Value (co-)creation in third-party logistics outsourcing relationships
Creator:
Metreveli, Alexandre
Date:
2016
Department, School or Faculty:
Department of Marketing
The adoption of the marketing concept in the Iraqi food industry
Creator:
Al-Rawi, Khalid Whayeb
Date:
1988
Department, School or Faculty:
Department of Marketing
Joint ventures in the Peoples's Republic of China
Creator:
Pambos, Michael
Date:
1999
Department, School or Faculty:
Department of Marketing
Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
Creator:
Gahein, Mohammed Mohammed
Date:
1986
Department, School or Faculty:
Department of Marketing
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
Creator:
Ney, Jillian
Date:
2013
Department, School or Faculty:
Department of Marketing
"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
Creator:
Stephan, Julius Michael
Date:
2020
Department, School or Faculty:
Department of Marketing
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Creator:
Becker, Sven H.
Date:
1995
Department, School or Faculty:
Department of Marketing
Virtual globals - marketspace and the internationalism of small technology-based firms
Creator:
Brock, Jèurgen Kai-Uwe
Date:
2000
Department, School or Faculty:
Department of Marketing
The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
Creator:
Horan, Conor
Date:
2016
Department, School or Faculty:
Department of Marketing
Investigation into the dynamics of the B2B service of Audience Development agencies
Creator:
Reid, Emma A.
Date:
2016
Department, School or Faculty:
Department of Marketing
Key elements of building and developing online communities
Creator:
Ennen, Matthias
Date:
2013
Department, School or Faculty:
Department of Marketing
"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
Creator:
Goode, Amy
Date:
2018
Department, School or Faculty:
Department of Marketing
The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
Creator:
Boukis, Achilleas
Date:
2014
Department, School or Faculty:
Department of Marketing
National and organisational cultures and the influences on cross-border post-acquisition management and performance
Creator:
Quah Li-Anne, Penelope Elizabeth
Date:
2003
Department, School or Faculty:
International Business Unit and Department of Marketing
Framing practices, spaces and socialities of consumption in vintage
Creator:
Duffy, Katherine M.
Date:
2014
Department, School or Faculty:
Department of Marketing
Perception and management of risk in the construction industry
Creator:
Orsaah, Sylvester
Date:
1984
Department, School or Faculty:
Department of Marketing
Constructing a practioner-based model of selecting celebrity endorsers
Creator:
Erdogan, Bayram Zafer
Date:
2000
Department, School or Faculty:
Department of Marketing
International strategic alliances in the UK fresh produce industry
Creator:
Gibbs, Juliette
Date:
2003
Department, School or Faculty:
Department of Marketing
Examining the online customer experience during a utilitarian search for online business advisory information and services
Creator:
McLean, Graeme
Date:
2015
Department, School or Faculty:
Department of Marketing
International opportunity enactment by small and medium sized enterprises in the UK
Creator:
Mamun, Khandker Md Nahin
Date:
2015
Department, School or Faculty:
Department of Marketing
Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
Creator:
Mukendi, Amira Monaie
Date:
2021 and 2022
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Customer experience in the business-to-business context, drivers, measures and consequences
Creator:
Almoraish, Ahmed Abdulwadod Saeed
Date:
2021
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Marketing and export success
Creator:
Zeid, Eldessuki H. A.
Date:
1981
Department, School or Faculty:
Department of Marketing
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing
The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Creator:
Brady, Mairead
Date:
2001
Department, School or Faculty:
Department of Marketing
Marketing Scotland's museums and galleries
Creator:
Bradford, Hugh
Date:
1992
Department, School or Faculty:
Department of Marketing
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Creator:
Gotsi, Diamandoula
Date:
2004
Department, School or Faculty:
Department of Marketing
The impact of Middle East oil on world oil prices 1973-83
Creator:
Zainabdin, A. S.
Date:
1977
Department, School or Faculty:
Department of Marketing
Delivering ancestral tourism in an urban, heritage organisation
Creator:
Johnstone, Jane Hamilton
Date:
2020
Funder:
Arts and Humanities Research Council
,
University of Strathclyde
, and
Glasgow Life
Department, School or Faculty:
Department of Marketing
Creativity and the corporate brand within small to medium sized creative organisations
Creator:
Powell, Shaun Michael
Date:
2005
Department, School or Faculty:
Department of Marketing
Examining consumers' continued use of retailers' branded mobile applications
Creator:
Al-Nabhani, Khalid
Date:
2019
Department, School or Faculty:
Department of Marketing
Community food providers as a response to food poverty : an institutional theory perspective
Creator:
Gordon, Katy
Date:
2021 and 2022
Department, School or Faculty:
Department of Marketing and Hunter Centre for Entrepreneurship
Creating a circular revolution : the Glasgow textile sector
Creator:
Darbyshire, Victoria Louise
Date:
2023
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
Creator:
Scally, Thomas
Date:
2022
Department, School or Faculty:
Department of Marketing
The internationalisation of the British construction consulting sector and technology transfer in developing countries
Creator:
Mansfield, Nigel R.
Date:
1990
Department, School or Faculty:
Department of Marketing
The interplay between social capital and the development of small professional firms
Creator:
Stringfellow, Lindsay
Date:
2010
Department, School or Faculty:
Department of Marketing
Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
Creator:
Alyahya, Mansour
Date:
2019
Department, School or Faculty:
Department of Marketing
Learning by internationalisation : the case of Syrian firms
Creator:
Kasem, Laila
Date:
2016
Department, School or Faculty:
Department of Marketing
Transformative service experiences in a mundane service setting
Creator:
Abu, Mimi Liana
Date:
2023
Department, School or Faculty:
Strathclyde Business School and Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
Creator:
Mwenje, Tichakunda
Date:
2023
Department, School or Faculty:
Department of Marketing
The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
Creator:
Phiri, Thandiwe
Date:
2009
Department, School or Faculty:
Department of Marketing
An analysis of strategic resources in structurally diversified small farm businesses
Creator:
Obi, Afamefuna
Date:
2022
Department, School or Faculty:
Department of Marketing
An investigation of the interventional role of perceived norms on greener choice
Creator:
Zhou, Yuanyuan
Date:
2024 and 2023
Department, School or Faculty:
Department of Marketing
Purchasing development
Creator:
Jones, David Meirion
Date:
1997
Department, School or Faculty:
Department of Marketing
A study of target receivers' perception of the process of endorsement in advertising
Creator:
Fahad, Ghalib A.
Date:
1985
Department, School or Faculty:
Department of Marketing
Taste for luxury, preference for counterfeits
Creator:
Sorochynska, Karyna
Date:
2023
Department, School or Faculty:
Department of Marketing
An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
Creator:
Bauwen, Guy A.
Date:
2011
Department, School or Faculty:
Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
Creator:
Mainz, Marsaili
Date:
2023
Department, School or Faculty:
Department of Marketing
Staging, experiences and outcomes in dark tourism settings
Creator:
Charusalaipong, Praosiri
Date:
2022
Department, School or Faculty:
Department of Marketing
Sustainability, Marketing & Society
Date:
Department of Marketing
Department, School or Faculty:
Department of Marketing
Brand Building in a Fmcg Environment
Department, School or Faculty:
Department of Marketing
Marketing Communications in the Digital Age MK329 exam papers
Department, School or Faculty:
Department of Marketing
Services & Retail Marketing MK212 exam papers
Department, School or Faculty:
Department of Marketing
Strategic Marketing in an International Context MK328 exam papers
Department, School or Faculty:
Department of Marketing
Understanding Consumers & Markets MK209 exam papers
Department, School or Faculty:
Department of Marketing
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Creator:
Johnson, Jeffrey E.
Date:
2001
Department, School or Faculty:
Department of Marketing
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing
An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap
Date:
2001
Department, School or Faculty:
Department of Marketing
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne
Date:
2010
Department, School or Faculty:
Department of Marketing
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School and Department of Marketing
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creator:
Stankovic, Tajana
Date:
2018
Department, School or Faculty:
Department of Marketing
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
Creator:
Plakoyiannaki, Maria - Emmanuella
Date:
2002
Department, School or Faculty:
Department of Marketing
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias
Date:
2008
Department, School or Faculty:
Department of Marketing
Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
Creator:
Kheir-El-Din, Amr Hassan
Date:
1990
Department, School or Faculty:
Department of Marketing
Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
Creator:
Kassem, Mohammed Fathy El-Sayed Mohammed
Date:
1985
Department, School or Faculty:
Department of Marketing
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss
Date:
2008
Department, School or Faculty:
Department of Marketing
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing
International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Creator:
Hussein, Hussein Mousa Ragheb
Date:
1982
Department, School or Faculty:
Department of Marketing
The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
Creator:
Felzensztein Jiminez, Christian R.
Date:
2005
Department, School or Faculty:
Department of Marketing
Unpacking visitor engagement : examining drivers of engagement in museums
Creator:
Taheri, Babak
Date:
2011
Department, School or Faculty:
Department of Marketing
Alliances and acquisitions : the selection process in the civil airline industry
Creator:
Signorini, Alessandro
Date:
2012
Department, School or Faculty:
Department of Marketing
Consumer policy in the less developed countries : a Saudi Arabian context
Creator:
Habib, Raad Abdul-Kareem
Date:
1988
Department, School or Faculty:
Department of Marketing
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