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Exploring the role of marketing automation in fostering online engagement in business-to business settings
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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The impact of business model on innovation performance
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An investigation of the interventional role of perceived norms on greener choice
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Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
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Transformative service experiences in a mundane service setting
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Creating a circular revolution : the Glasgow textile sector
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Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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Brand Building in a Fmcg Environment
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Sustainability, Marketing & Society
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“Generally, I live a lie” : a study of transgender consumer vulnerability
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Taste for luxury, preference for counterfeits
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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An analysis of strategic resources in structurally diversified small farm businesses
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Community food providers as a response to food poverty : an institutional theory perspective
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Staging, experiences and outcomes in dark tourism settings
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Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
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Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
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Learning by internationalisation : the case of Syrian firms
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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
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When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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Services & Retail Marketing MK212 exam papers
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Marketing Communications in the Digital Age MK329 exam papers
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Strategic Marketing in an International Context MK328 exam papers
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Understanding Consumers & Markets MK209 exam papers
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The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
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Delivering ancestral tourism in an urban, heritage organisation
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The interplay between social capital and the development of small professional firms
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"Consuming Kate" : unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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Negatively-valenced influencing behaviour: forms, triggers and impacts
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Marketing of management education : a case study related to the Strathclyde Business School
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Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
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