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The impact of business model on innovation performance
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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Verifying Authenticity: Blockchain Technology as a tool to rebuild consumer trust in brand authenticity claims.
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Understanding Muslim consumers' acceptance of self-service technologies
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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Message variation and source credibility in advertising
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Exploring leaders' strategies for managing negative emotions of sales people
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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Investigating the impact of strategic brand management on export performance in the B2B context
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Marketing strategy in the State trading organisations in Iraq
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The strategic management of technology as a source of competitive advantage in small high tech firms
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The analysis of consumers' decision-making style dimensions across different product classes
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A study of consumers' identity construction within food culture
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An investigation of consumer engagement with Internet of Things in the context of smart meter in-home displays
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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An investigation of antecedents to social media engagement behaviours
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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The management of customer feedback in the development of service orientation in the public sector
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Customers' behavioural contribution to the service encounter
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How firms learn about new product development in their business networks
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Key marketing factors in SMEs' international market entry mode choice
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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Understanding tourists' holiday destination choices through the construct of perceived value
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The role of legal and managerial competences in the delivery of professional legal services
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Value (co-)creation in third-party logistics outsourcing relationships
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The adoption of the marketing concept in the Iraqi food industry
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Joint ventures in the Peoples's Republic of China
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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Virtual globals - marketspace and the internationalism of small technology-based firms
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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Investigation into the dynamics of the B2B service of Audience Development agencies
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Key elements of building and developing online communities
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"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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National and organisational cultures and the influences on cross-border post-acquisition management and performance
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Framing practices, spaces and socialities of consumption in vintage
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Perception and management of risk in the construction industry
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Constructing a practioner-based model of selecting celebrity endorsers
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International strategic alliances in the UK fresh produce industry
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International opportunity enactment by small and medium sized enterprises in the UK
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Mainstreaming sustainable fashion? : the role of sustainable fashion influencers
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Customer experience in the business-to-business context, drivers, measures and consequences
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Marketing and export success
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