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Taste for luxury, preference for counterfeits
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Canadian SMEs, export barriers and the internet
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Exploring the role of marketing automation in fostering online engagement in business-to business settings
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“Generally, I live a lie” : a study of transgender consumer vulnerability
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When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
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Footsteps into the forgotten : consuming obsolescence
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
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Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
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Relationship governance: structure and performance in industrial markets
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Search behaviour : an analysis of information collection and usage during the decision process
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Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
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Analysing the critical influences on export entrepreneurship in a developing country environment : a focus on Nigerian manufacturing firms
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The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
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Mind stretching : a grounded theory for enhancing organisational creativity
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The international marketing of educational services : implications for long-term policy planning
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Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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Trading Off : a grounded theory of pharmaceutical decision-making
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
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International technology transfer : the case of licensing in Nigeria
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
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Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
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High growth firms in Scotland : customer perceived value creation and rapid firm growth
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Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
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Factors associated with successful exporters : empirical evidence from Malaysia
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The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
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A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
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Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
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Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
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The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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"Consuming Kate" : unpacking royal celebrity
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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
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Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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The nature of corporate identity : an explanatory study undertaken within BBC Scotland
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Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
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Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
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Competitive marketing strategy : a study of competitive performance in the British car market
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The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
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The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
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Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
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Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
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The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Personal legitimising : a substantive grounded theory in the context of small consultancy firms
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Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
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