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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study

Creador:

Dammann, Sven

Fecha:

2013

Department, School or Faculty:

Department of Marketing
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour

Creador:

Grougiou, Vassiliki Elias

Fecha:

2008

Department, School or Faculty:

Department of Marketing
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

Creador:

Becker, Sven H.

Fecha:

1995

Department, School or Faculty:

Department of Marketing
Investigating the impact of strategic brand management on export performance in the B2B context

Creador:

Pyper, Keith

Fecha:

2018

Department, School or Faculty:

Department of Marketing
Exploring leaders' strategies for managing negative emotions of sales people

Creador:

Alame, Fouad M.

Fecha:

2016

Department, School or Faculty:

Department of Marketing
Canadian SMEs, export barriers and the internet

Creador:

Maltby, Neil

Fecha:

2011

Department, School or Faculty:

Department of Marketing
Alliances and acquisitions : the selection process in the civil airline industry

Creador:

Signorini, Alessandro

Fecha:

2012

Department, School or Faculty:

Department of Marketing
Unpacking visitor engagement : examining drivers of engagement in museums

Creador:

Taheri, Babak

Fecha:

2011

Department, School or Faculty:

Department of Marketing
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site

Creador:

Grumball, Sarah Cara

Fecha:

2012

Department, School or Faculty:

Department of Marketing
A study of consumers' identity construction within food culture

Creador:

Tonner, Andrea

Fecha:

2012

Department, School or Faculty:

Department of Marketing

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