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Résultats de recherche
Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
Créateur:
Gotsi, Diamandoula
Rendez-vous amoureux:
2004
Department, School or Faculty:
Department of Marketing
Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
Créateur:
Johnson, Jeffrey E.
Rendez-vous amoureux:
2001
Department, School or Faculty:
Department of Marketing
Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
Créateur:
Banerjee, Madhumita
Rendez-vous amoureux:
2006
Department, School or Faculty:
Department of Marketing
Key marketing factors in SMEs' international market entry mode choice
Créateur:
Borchert, Oliver M.
Rendez-vous amoureux:
2016
Department, School or Faculty:
Department of Marketing
The use of social media by exporting B2B SMEs : implications for performance
Créateur:
Abdelmoety, Ziad
Rendez-vous amoureux:
2016
Funder:
Ministry of Higher Education, Egypt
Department, School or Faculty:
Department of Marketing
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Créateur:
Huang, Lu
Rendez-vous amoureux:
2019
Department, School or Faculty:
Department of Marketing
Personal legitimising : a substantive grounded theory in the context of small consultancy firms
Créateur:
Haslam, Simon
Rendez-vous amoureux:
1999
Department, School or Faculty:
Department of Marketing
How firms learn about new product development in their business networks
Créateur:
Liu, Rebecca Ru-Yuh
Rendez-vous amoureux:
2010
Department, School or Faculty:
Department of Marketing
Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Créateur:
Logie-MacIver, Elizabeth M.
Rendez-vous amoureux:
2005
Department, School or Faculty:
Department of Marketing
Social marketing and the mental health exchange : the case of young men
Créateur:
McGuire, Darren Alexander
Rendez-vous amoureux:
2011
Department, School or Faculty:
Department of Marketing
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