Index Catalog // STAX

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Filtrage par: Département, école ou faculté Department of Marketing

1. Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Créateur:: Hartmann, Kim
Rendez-vous amoureux:: 2024
Department, School or Faculty:: Department of Marketing

2. The impact of business model on innovation performance

Créateur:: Chou, Chia-Hao
Rendez-vous amoureux:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

3. An investigation of the interventional role of perceived norms on greener choice

Créateur:: Zhou, Yuanyuan
Rendez-vous amoureux:: 2024 and 2023
Department, School or Faculty:: Department of Marketing

4. Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

Créateur:: Mainz, Marsaili
Rendez-vous amoureux:: 2023
Department, School or Faculty:: Department of Marketing

5. Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Créateur:: Mwenje, Tichakunda
Rendez-vous amoureux:: 2023
Department, School or Faculty:: Department of Marketing

6. Transformative service experiences in a mundane service setting

Créateur:: Abu, Mimi Liana
Rendez-vous amoureux:: 2023
Department, School or Faculty:: Strathclyde Business School and Department of Marketing

7. Creating a circular revolution : the Glasgow textile sector

Créateur:: Darbyshire, Victoria Louise
Rendez-vous amoureux:: 2023
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

8. Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

Créateur:: Scally, Thomas
Rendez-vous amoureux:: 2022
Department, School or Faculty:: Department of Marketing

9. Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Créateur:: Chan, Kah Chee
Rendez-vous amoureux:: 1994
Department, School or Faculty:: Department of Marketing

10. Brand Building in a Fmcg Environment

Department, School or Faculty:: Department of Marketing