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Filtro per: Dipartimento, Scuola o Facoltà Department of Marketing Cancella il filtro Dipartimento, Scuola o Facoltà: Department of Marketing

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Risultati della ricerca

Exploring the role of marketing automation in fostering online engagement in business-to business settings

Creatore:

Lehton, Sissi

Data:

2024

Department, School or Faculty:

Department of Marketing
Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creatore:

Hartmann, Kim

Data:

2024

Department, School or Faculty:

Department of Marketing
The impact of business model on innovation performance

Creatore:

Chou, Chia-Hao

Data:

2023 and 2024

Department, School or Faculty:

Department of Marketing
An investigation of the interventional role of perceived norms on greener choice

Creatore:

Zhou, Yuanyuan

Data:

2024 and 2023

Department, School or Faculty:

Department of Marketing
Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

Creatore:

Mainz, Marsaili

Data:

2023

Department, School or Faculty:

Department of Marketing
Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?

Creatore:

Mwenje, Tichakunda

Data:

2023

Department, School or Faculty:

Department of Marketing
Transformative service experiences in a mundane service setting

Creatore:

Abu, Mimi Liana

Data:

2023

Department, School or Faculty:

Strathclyde Business School and Department of Marketing
Creating a circular revolution : the Glasgow textile sector

Creatore:

Darbyshire, Victoria Louise

Data:

2023

Department, School or Faculty:

Department of Marketing and Strathclyde Business School
Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context

Creatore:

Scally, Thomas

Data:

2022

Department, School or Faculty:

Department of Marketing
Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region

Creatore:

Chan, Kah Chee

Data:

1994

Department, School or Faculty:

Department of Marketing

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genere

Thesis157
Exam Paper6

Tipo di risorsa

Doctoral thesis143
Master thesis13
Learning object6

Creatore

Anderson, Stephanie Louise2
Pyper, Keith2
Abdel-Aziz Mostafa, Rasha Hussein1
Abdel-Mohsen, Tawfik Mohamed1
Abdelmoety, Ziad1
altri Creatores »

Collaboratore

Alexander, Matthew8
Gounaris, Spiros8
Hamilton, Kathy7
Wilson, Juliette7
Wilson, Alan6
altri Collaboratores »

Funder

Arts and Humanities Research Council1
Glasgow Life1
Ministry of Higher Education, Egypt1
University of Strathclyde1

Dipartimento, Scuola o Facoltà

Department of Marketing[remove]163
Strathclyde Business School7
Hunter Centre for Entrepreneurship1
International Business Unit1
Scottish Hotel School1

Data

201613
20129
19868
20138
20228
altri Data »

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